Why is this important?
Tuolumne County is a major tourist destination and
a popular site for the film industry. As such, the local
economy is dependent upon a strong and vibrant tourist
What is the measure?
Direct travel spending is the amount spent by nonresidents
in Tuolumne County on accommodations,
food, entertainment, travel, and other related expenses.
This includes campers, day visitors, and those who stay
in hotels. Transient occupancy taxes are one of the most
direct means for jurisdictions to collect revenues from
visitors. They are also a useful indicator of travel activity,
since almost all of these sales are made to travelers.
Transient occupancy tax receipts therefore provide a basis
for evaluating both travel trends and the distribution of
How are we doing?
Tuolumne County generated $143.2 million for 2003,
in direct visitor spending. Visitor spending for hotel/
accommodations was $32.5 million; food and beverage
services accounted for $39.8 million; arts, entertainment,
and recreation totaled $25.7 million; and retail sales
equaled $25.9 million.
Direct earnings from travel spending in 2003 is recorded
at $46.9 million, up from $45.1 million the prior year;
while total direct tax receipts surpassed $2.3 million, up
from $2.2 million in 2002. Total direct employment is
reported at 2,340.
We have more than 80 hotels, bed & breakfast inns, and
vacation rental companies in the county, which provide
more than 1,500 rooms. Public and private campgrounds
and RV parks total more than 3,000 spaces.
Direct travel spending in our neighboring counties of
Calaveras and Amador allow us a "regional" perspective.
In 2003, Calaveras County reported $131 million and
Amador County showed $101.6 million in visitor
spending, as opposed to Tuolumne County’s $143.2