Why is this important?
The local economy is dependent upon a strong and vibrant tourism
Tuolumne County is a major tourism destination with two state
historic parks, and much of Stanislaus National Forest and Yosemite
National Park within its boundaries. It is also a popular site for
the film industry.
What is the measure?
Direct travel spending is the amount spent by non-residents in
Tuolumne County on accommodations, food, entertainment, shopping
and related expenses. Transient Occupancy Taxes (TOT) collected
by hotels and other accommodations are the most direct means for
jurisdictions to obtain revenues from visitors. They are also useful
indicators of travel activity, since almost all of these sales are
made to travelers. Local TOT receipts provide a basis for evaluating
both travel trends and the distribution of travel activity.
How are we doing?
Direct visitor spending increased. Food and beverage services rose
from $39.8 million to $42 million, arts & entertainment from
$25.4 million to $25.8 million.
Direct industry earnings from travel spending and TOT receipts
We have no significant increases in the number of hotels/accommodations